Tenet: The prestige supreme, the quality first

Values: No perfect, but better, no advance is to drop back, pursue excellence

Concept: Today's quality is the brand of tomorrow, and tomorrow's brand is an endless stream of wealth.

Conduct code: Put back into the society what you have taken out and make the creation more meaningful.

Vision: Build "Kinlead" first-class enterprise brand and become an internationally famous packaging enterprise.